The Scientist
Dr. Basavaraj Girennavar, Ph.D. (Texas A&M) is the scientific lead behind BASIC. A precision agronomist and CEO & MD of Bio-Brahma Technologies Pvt. Ltd., he is known for turning soil-biology research into simple, field-ready practices that farmers can use at scale.
In industry circles he is often called the “Patent Man of India,” with a series of patents issued and several more in process across bio-stimulant chemistry, microbial formulations, and application methodologies.
Dr. Basavaraj Girennavar,
The Scientist & Formulator of BASIC
Curated, not generic: A purpose-built triad—Azotobacter, PSB, K-mobilizers—selected for India’s common nutrient bottlenecks.
Field discipline: A one-pack, one-acre protocol that removes guesswork and makes adoption repeatable.
Rhizosphere-first design: Conditions the root-zone for better nutrient contact and steadier plant response.
Specification integrity: Carrier-based formulation with defined viable counts for practical handling and consistency.
INM alignment: Works with soil-test fertilizers, organics, and bio-stimulants; a force-multiplier, not a replacement.
Why re-innovate the N-P-K consortia
Dr. Girennavar’s aim: make every fertilizer rupee work smarter, so BASIC becomes the first step in every acre.
Marketing Professional • Agri Entrepreneur • Creator of the N-P-K Mascots
Amit D. Nalawade brings together AI-driven market insight and a practical understanding of farmer mindset to turn sound agronomy into high-adoption brands. He conceived the three N-P-K mascots to make BASIC’s science simple at retail counters and in fields. His approach shaped the relaunch of BASIC as a high-performance, field-fit product.
Amit D Nalawade
AI + Market Fit: Uses AI tools for segmentation, message testing, and creative optimization; validates with demos and retailer feedback.
Farmer-First Communication: Clear, simple narratives that map science to visible field benefits.
GTM Discipline: One-acre SOPs, WhatsApp-ready content, and measurable follow-ups to drive repeat use.
What he focuses on
Amit led the communication architecture for BASIC—naming constructs, mascot system, and retail storytelling—so that the product’s N-P-K consortia and one-pack, one-acre protocol are easy to recommend, use, and scale.